On July 4, Zhongjun Group Holdings announced its latest performance report. The data shows that Zhongjun Group achieved a contract sales amount of 10.215 billion yuan in a single month in June alone, an increase of 193% over the same period of last year; the contracted sales area was 831,700 square meters, an increase of 227%. %. From January to June this year, Zhongjun Group has realized a total contracted sales amount of 37.082 billion yuan, with a cumulative contracted sales area of 2,966,700 square meters, an increase of 78% and 80% respectively, and an annual target completion rate of over 50%.
Performance against the market growth The annual target achievement rate ranks among the top three in the top 100
In the first half of this year, the tightening of financing channels and the continuous regulation of many places have made it difficult for housing companies to increase their performance. Compared with 2018, the overall sales growth of real estate enterprises in the first half of the year 2019 slowed down noticeably. The results of the China Index Research Institute's monitoring of 147 real estate enterprises with sales exceeding 5 billion in the first half of this year showed that the growth rate slowed by 15.3 percentage points year-on-year. Among them, only 14 of the 39 housing companies that announced their sales targets for 2019 achieved a completion rate of 50% or more.
CRIC's statistics show that the Zhongjun Group, which set a target of 70 billion at the beginning of the year, ranked the top three in the top 100 real estate enterprises with a target of 55.5%.
Since the beginning of this year, Zhongjun Group has been performing well and its performance has continued to grow steadily. In the first quarter of this year, Zhongjun realized a cumulative contract sales amount of approximately 15.703 billion yuan, a cumulative contracted sales area of 1.27 million square meters, an increase of 35% and 35% respectively, and a sales performance rate of 120%, of which only the Quanzhou region contributed. The performance of 11.57 billion yuan ranked first in the local sales rankings.
From January to May of this year, Zhongjun's accumulated contract sales amount and contracted sales area reached 26.813 billion yuan and 2.134 million square meters respectively, up 55% and 53% respectively year-on-year, of which only a single monthly performance in May exceeded 5 billion yuan.
xxDue to its outstanding performance, Zhongjun ranked among the top rankings of the national housing enterprises in the first half of this year. The current market value has reached 15.514 billion yuan, an increase of 33.17%, ranking 24th. The stock price has increased by 37.35%, ranking 22nd. Bit.
Three advantages to promote sales in the second half of the full sprint
In fact, in the past three years, Zhongjun Group has achieved a continuous annual growth rate of sales of over 50%, and its development is very stable. According to industry analysts, the performance of Zhongjun has continued to grow steadily this year, mainly due to the rational layout of the three levels.
First, the strategy is right.
In recent years, Zhongjun has focused on the “FUN+Happy Life” ecosystem. In 2019, Zhongjun identified the “FUN Happiness” brand theme, and took the FUN and Happiness brand IP as the core, and continued to promote the strategy, including Zhongjun FUNLIVE, FUNWORK, and commercial complexes. The performance has been generally growing in all regions of the country.
Second, there is a considerable amount of new value in the hands.
In the whole year of 2018, Zhongjun added 48 plots in 25 cities across the country, with a new land reserve of more than 9 million square meters. The total planned land reserve is over 26 million square meters, and the value of saleable goods exceeds 300 billion yuan. In the first five months of this year, Zhongjun continued to spend tens of billions of land to acquire 66.9 billion new value. By the end of June this year, Zhongjun had reached 37 cities in the country. The large amount of vending value is sufficient to protect Zhongjun from the fluctuation of the market environment and promote its own sales plan in a reasonable and orderly manner. Since the beginning of this year, Zhongjun's key projects launched in Quanzhou, Chongqing and Xuzhou have achieved good results.
The third is to seize important nodes to promote sales