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从直销市场现状看安利直销模式

 摘  要

直销作为一种新型的市场运作模式和一种新鲜事物已经被越来越多的人所熟知,一些采取直销模式运营的企业也如雨后春笋般成长起来。安利,这个品牌的崛起对于人们来说已经并不陌生,不可否认的是它在整个直销产品市场中也占有一席之地。它的产品、人员、经营模式等都已经逐渐的成熟并完善起来。
    本文从对直销市场现状的分析入手,简单的对直销市场的大环境以及现代直销运作策略进行分析,重点通过对产品、经营理念、直销策略、人员激励四个方面来研究安利的直销模式,体现安利不同于其他直销企业的独特之处。然后简单对安利与雅芳的运作模式比较分析。通过对比,能更清楚的发现安利获得成功的几个重要因素。最后得出结论,中国直销业如果想要发展真正意义上的直销业,就要鼓励和支持直销企业学习安利的模式进行运作,只有确定了规范的模式和制度,才能使直销业沿着正确的轨迹良性发展。

关键词: 直销市场现状,直销模式研究,直销模式比较分析

 


Abstract


The direct sale took one kind of new market operation pattern and one kind of new things, already were known very well by more and more many people, some adopt the direct sale pattern operation the enterprise also like mushroom growth. Ainley, this brand rising regarding the people said certainly was not already strange, it also holds the small space in the entire direct sale produce market. Its product, the personnel, the management pattern and so on already gradual was all mature and is perfect.
This article from directly sells the market present situation the analysis to obtain, is simple directly sells the market the big environment as well as the modern direct sale operation strategy carries on the analysis, key through to the product, the management idea, the direct sale strategy,  the personnel drove four aspects study Ainley’s direct sale pattern, manifests Ainley to be different uniquely with other direct sale enterprises place. Then simply to Ainley and elegant fragrant operation pattern comparative analysis. Through the contrast, can clearer discover Ainley obtains the successful several important attributes. Finally draws the conclusion, the Chinese direct sale industry if wants to develop in the true significance direct sale industry, must encourage and supports the direct sale enterprise study Ainley’s pattern to carry on the operation, only had had determined the standard pattern and the system, could cause the direct sale industry along the correct path benignity development.

Key words:Direct sale market present situation, Direct sale pattern research, Direct sale pattern comparative analysis


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